Terms of Service

We are SOCIAL EMPIRE L.L.C-FZ. (“Company,” “we,” “us,” or “our”), a review automation and reputation growth platform. We operate the website https://swayy.co (the “Site”), along with any related products, apps, tools, and services that link to or reference these legal terms (collectively, the “Services”).

Swayy helps businesses generate more authentic online reviews, build trust with customers, and strengthen their local search visibility. Our Services may include, without limitation:

Automated review requests (via SMS, email, or other channels) sent after a service or purchase
Review funnels and links that direct customers to platforms like Google and other review sites
Reputation monitoring dashboards showing review trends and performance
Social proof tools, such as review widgets and shareable content
Integrations with CRMs, scheduling systems, POS tools, and other software to automate review workflows

You can contact us at:
Email: [email protected]
Mailing Address: SOCIAL EMPIRE L.L.C-FZ, The Meydan Hotel, Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E

These Legal Terms form a binding agreement between you, whether personally or on behalf of an entity (“you”), and Swayy, Inc. By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Legal Terms.

IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, YOU MAY NOT ACCESS OR USE THE SERVICES.

We may update or modify these Legal Terms from time to time, in our sole discretion. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of the Services after the updated Terms are posted means you accept those changes.

The Services are intended for users who are at least 18 years old. Persons under 18 are not permitted to use or register for the Services.

We recommend you print or save a copy of these Legal Terms for your records.

1. OUR SERVICES

The Services and all associated information are not intended for use in any jurisdiction where such use would be contrary to law or where it would subject us to registration, licensing, or other regulatory requirements we are not currently compliant with.

If you choose to access the Services from outside the United States, you do so on your own initiative and are solely responsible for complying with local laws, where applicable.

ceholders above with your actual company details before publishing.)

These Legal Terms form a binding agreement between you, whether personally or on behalf of an entity (“you”), and SOCIAL EMPIRE L.L.C-FZ. By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Legal Terms.

IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, YOU MAY NOT ACCESS OR USE THE SERVICES.

The Services are intended for users who are at least 18 years old. Persons under 18 are not permitted to use or register for the Services.

We recommend you print or save a copy of these Legal Terms for your records.

2. INTELLECTUAL PROPERTY RIGHTS

Our Intellectual Property

We (or our licensors) own all rights, title, and interest in and to the Services, including, without limitation:

Software, source code, databases, and functionality
Text, copy, UX/UI layouts, and website designs
Audio, video, graphics, photos, and other media
Trademarks, service marks, logos, and brand elements (collectively, the “Content” and “Marks”).

The Content and Marks are protected by copyright, trademark, and other intellectual property laws in the United States and worldwide.

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services and to download or print portions of the Content to which you have lawful access solely for your internal business purposes.

You agree not to:

Copy, reproduce, distribute, transmit, publicly display, sell, license, or exploit any Content or Marks for commercial purposes, except as expressly allowed under these Terms
Modify, reverse engineer, or create derivative works of the Services or Content
Remove any copyright, trademark, or proprietary notices on or within the Services

All rights not expressly granted to you are reserved by us.

Your Submissions and Contributions

If you send us any questions, comments, ideas, or feedback (collectively, “Submissions”), you understand that:

We may use them without restriction or obligation to compensate you
You assign to us all rights to such Submissions to the fullest extent permitted by law

If you post or upload content through the Services (e.g., comments, reviews, testimonials, profile info) (collectively, “Contributions”), you remain responsible for that content and agree that it can be seen and used by others in accordance with these Terms.

We may, at our discretion, edit, remove, or refuse to display any Contributions we deem inappropriate, unlawful, or in violation of these Terms.

3. USER REPRESENTATIONS

By using the Services, you represent and warrant that:

All registration and account information you provide is true, accurate, current, and complete.
You will keep such information updated as necessary.
You have legal capacity and authority to enter into these Terms (on behalf of yourself or your organization).
You are at least 18 years old.
You will not access the Services through automated means (bots, scripts, etc.) unless expressly permitted.
You will not use the Services for any unlawful or unauthorized purpose.
Your use of the Services will not violate any applicable law or regulation.

We reserve the right to suspend or terminate your account if we believe any of these representations are false or violated.

4. USER REGISTRATION

You may need to register for an account to access some or all of the Services. You agree to:

Keep your login credentials confidential
Be responsible for all activities that occur under your account

We may, in our discretion, refuse, reclaim, or change any username that we consider inappropriate, offensive, or misleading.

5. PURCHASES AND PAYMENT

When you purchase Services, you agree to provide accurate and current billing information. We may accept common forms of payment such as:

Visa
Mastercard
American Express
Discover
PayPal
Other payment methods as listed on the Site

You authorize us to charge your selected payment method for all fees and charges owed. All fees are in US Dollars (USD) unless stated otherwise and may be subject to applicable taxes.

We reserve the right to:

Update pricing at any time
Correct any pricing errors, even after payment is submitted
Refuse or cancel any order or subscription, including limiting quantities for any account or organization

6. SUBSCRIPTIONS

Billing & Renewal

Many of our Services are offered on a subscription basis. By subscribing, you agree that:

Your subscription will automatically renew at the end of each billing cycle (e.g., monthly or annually)
We may charge your payment method on a recurring basis until you cancel

Cancellation

You may cancel at any time through your account settings or by contacting support.

Unless otherwise stated, cancellation takes effect at the end of your current paid term. We typically do not provide prorated refunds for partial periods.

Subscription Changes

We may update subscription pricing or features. If we do, we will provide notice in accordance with applicable law. Your continued use of the Services after such changes take effect signifies your acceptance of the new terms.

7. PROHIBITED ACTIVITIES

You agree not to:

Use the Services for any illegal, fraudulent, or unauthorized purpose
Harvest, scrape, or systematically collect data from the Services without our permission
Attempt to bypass security features or access parts of the Services you are not authorized to use
Upload or transmit viruses, malware, or other harmful code
Impersonate any person or entity, or misrepresent your affiliation
Use the Services to harass, abuse, or harm others
Interfere with or disrupt the operation of the Services or connected networks
Use the Services to compete with us, or in a way that damages or disparages our brand

We may investigate and take appropriate legal or technical action against violations, including suspension or termination of your access.

8. USER-GENERATED CONTRIBUTIONS

The Services may allow you to submit content (e.g., text, comments, images, feedback). By submitting Contributions, you confirm that:

You own or have the right to use and share the content
Your content does not infringe any third-party rights (IP, privacy, etc.)
Your content is not defamatory, hateful, abusive, obscene, or otherwise unlawful
Your content is not spam, advertising, or solicitation without our consent

We may, but are not obligated to, monitor, edit, or remove Contributions at our discretion.

9. CONTRIBUTION LICENSE

By posting Contributions via the Services, you grant us a worldwide, royalty-free, non-exclusive, transferable, sublicensable, perpetual license to:

Use, reproduce, modify, adapt, publish, translate, and distribute your Contributions
Display, perform, and create derivative works from them
Use your name, business name, and any marks you provide in connection with your Contributions

You retain ownership of your Contributions but permit us to use them for operating, improving, and promoting the Services.

10. SOCIAL MEDIA LOGINS

If you connect your Swayy account to a third-party account (e.g., Google, Facebook), you authorize us to access and use information from that account according to that provider’s terms and your privacy settings.

You are responsible for maintaining the security of your Third-Party Accounts and for any data shared via those connections.

11. THIRD-PARTY WEBSITES AND CONTENT

The Services may link to third-party websites or display content from third parties. We do not control or endorse these websites or content and are not responsible for:

Their accuracy, legality, or availability
Any loss or damage arising from your use of such third-party resources

Your use of third-party sites and content is at your own risk and subject to their terms and policies.

12. SERVICES MANAGEMENT

We reserve the right (but not the obligation) to:

Monitor the Services for violations of these Terms
Restrict, suspend, or terminate access to any user who violates these Terms or applicable law
Remove or disable any content that in our judgment is harmful or unlawful
Manage the Services in a way that protects our rights and ensures smooth operation

13. PRIVACY POLICY

We care about your privacy. Please review our Privacy Policy at:
https://swayy.co/privacy-policy.

By using the Services, you consent to the collection, use, and sharing of your information as described there. If you access the Services from outside the United States, you understand that your data may be processed in the United States.

14. COPYRIGHT INFRINGEMENTS

If you believe content on the Services infringes your copyright, please contact us with a written notice including:

Your contact information
Identification of the copyrighted work and allegedly infringing material
A statement that you have a good-faith belief the use is not authorized
A statement, under penalty of perjury, that the information in the notice is accurate
Your physical or electronic signature

We may remove or disable access to the allegedly infringing material in accordance with applicable law.

15. TERM AND TERMINATION

These Terms remain in effect while you use the Services. We may, in our sole discretion, with or without notice:

Suspend or terminate your account
Block access to the Services

Upon termination, your right to use the Services ceases immediately. We may retain certain data as permitted or required by law.

16. MODIFICATIONS AND INTERRUPTIONS

We may modify, suspend, or discontinue any part of the Services at any time, with or without notice.

We are not liable for:

Any modification or price change
Any downtime, interruption, or loss of data resulting from maintenance, upgrades, or failures

We do not guarantee that the Services will be available at all times.

17. GOVERNING LAW

These Terms and your use of the Services are governed by the laws of the United Arab Emirates.

18. DISPUTE RESOLUTION

Any legal action or proceeding relating to these Terms or the Services shall be brought exclusively in the state or federal courts located in United Arab Emirates, and you consent to the jurisdiction of such courts.

To the extent permitted by law, any claim must be brought within one (1) year of the event giving rise to the claim.

19. CORRECTIONS

Information on the Services may occasionally contain errors, inaccuracies, or omissions (including pricing, descriptions, or availability). We reserve the right to correct such errors and update information at any time, without prior notice.

20. DISCLAIMER

The Services will be uninterrupted, secure, or error-free
Any defects will be corrected
Any content or results obtained through the Services will be accurate or reliable

We do not warrant that:

MERCHANTABILITY
FITNESS FOR A PARTICULAR PURPOSE
NON-INFRINGEMENT
ACCURACY, RELIABILITY, OR AVAILABILITY OF THE SERVICES

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE”. YOU USE THEM AT YOUR OWN RISK.

TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING:

21. LIMITATIONS OF LIABILITY

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR:

INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES
LOST PROFITS, LOST REVENUE, LOST DATA, OR OTHER INTANGIBLE LOSSES

Our total liability to you for any claim arising out of or relating to the Services shall not exceed the greater of:

The amount you paid to us in the one (1) month preceding the event giving rise to the claim, or
$500 USD

Some jurisdictions do not allow certain limitations; some of the above may not apply to you.

22. GENERAL INDEMNIFICATION

You agree to indemnify, defend, and hold harmless SOCIAL EMPIRE L.L.C-FZ, and our officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or related to:

Your use of the Services
Your breach of these Terms
Your violation of any rights of a third party (including IP, privacy, or publicity rights)
Any content you submit or transmit through the Services

We may assume exclusive defense and control of any matter you are required to indemnify, and you agree to cooperate with such defense.

23. USER DATA

We may maintain data you transmit to the Services as necessary to operate the Services and for our legitimate business purposes.

You are solely responsible for backing up your data. We are not liable for any loss or corruption of data, and you waive any claims arising from such loss or corruption.

24. ELECTRONIC COMMUNICATIONS, TRANSACTIONS, AND SIGNATURES

By using the Services, you consent to receive communications from us electronically (e.g., email, in-app messages). You agree that:

Electronic communications satisfy legal requirements that such communications be in writing
Electronic signatures and records used in connection with the Services are valid and enforceable

25. SMS TEXT MESSAGING

If you opt in to receive SMS messages from us (or we send messages on your behalf to your customers):

Message & data rates may apply, depending on your carrier and plan
You may opt out at any time by replying “STOP” (or as otherwise instructed)
We may send transactional and informational messages related to the Services

If you have questions about SMS, contact us at [email protected].

26. CALIFORNIA USERS AND RESIDENTS

If you are a California resident and have a complaint that remains unresolved, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at:

Address: 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834
Phone: (800) 952-5210 or (916) 445-1254

27. ADDITIONAL DEFINITIONS

For purposes of these Terms:

“Client” or “Customer” means the business or organization using Swayy to solicit reviews from its own customers.
“End Customer” means your customer, whose information you provide to Swayy so we can send review requests on your behalf.
“CRM” means any third-party customer relationship management, POS, or scheduling system integrated with the Services.
“Applicable Laws” includes all laws, regulations, and rules related to data protection, privacy, and electronic communications (e.g., GDPR, CCPA, CAN-SPAM, TCPA).

28. SCOPE OF SERVICES (SWAYY PLATFORM)

Swayy’s core functionality includes:

Sending review request communications (e.g., SMS and email) to End Customers
Generating and managing review links for platforms such as Google and others
Providing dashboards, analytics, and reporting on review performance
Offering widgets and other marketing tools to display reviews on websites or social media
Integrating with CRMs, booking systems, and other third-party tools to automate triggers (e.g., post-appointment, post-purchase)

We act as a service provider transmitting messages and tools on your behalf. We do not control or edit the reviews your End Customers choose to leave on third-party sites.

29. CLIENT RESPONSIBILITIES

You agree that you are solely responsible for:

1. Consent & Permissions

Only providing contact information for End Customers who have given valid consent to receive communications from you (via SMS, email, etc.)
Complying with Applicable Laws (e.g., TCPA, CAN-SPAM, GDPR, CCPA, CASL) regarding consent, opt-outs, and data usage

2. Accuracy of Data

Ensuring all contact details and customer records you provide are accurate, lawful, and up to date

3. Legal Compliance

Including any required legal notices, opt-out language, or disclaimers in your messages (if you customize them)
Consulting with your own legal counsel to confirm compliance in your jurisdiction

4. Managing Integrations

Maintaining active connections and credentials for any third-party integrations (e.g., CRM, Google accounts)

30. MESSAGING CONTENT & AUTOMATION

By using Swayy, you authorize us to:

Send SMS, email, and other electronic review requests to End Customers on your behalf
Use default templates and cadences (message timing/frequency) unless and until you customize them

You may:

Edit and customize message content
Adjust or disable reminders and follow-ups
Choose channels (SMS, email, or both)

You are responsible for all message content (default or customized) and for ensuring it is appropriate, lawful, and compliant with platform rules (including Google’s policies around “review gating” and solicitation).

31. DATA USE & STORAGE

We will use and store Client data (including End Customer data) as needed to:

Provide and improve the Services
Maintain account records and billing
Comply with legal obligations

If you cancel your account, we may retain certain data for a commercially reasonable time or as required by law. You may request deletion of your data, and we will process such requests in accordance with our Privacy Policy and applicable law.

32. SERVICE LIMITATIONS & NO GUARANTEES

You acknowledge that:

Swayy cannot guarantee a specific number of reviews, star ratings, or improvements in rankings
End Customers control whether and how they review your business
We do not remove or edit reviews on third-party sites
We do not promise continuous availability or error-free operation of the Services

Any examples of results are for illustrative purposes only and do not guarantee similar performance.

33. TERMINATION & SUSPENSION (PLATFORM-SPECIFIC)

In addition to Section 15 above, we may suspend or terminate your account if:

You fail to pay fees when due
We reasonably suspect illegal or abusive use of the Services
Your messaging practices expose us to legal risk (e.g., sending unsolicited SMS at scale)

Upon termination:

Your access to the Services and automated messaging will cease
We may delete or anonymize data in accordance with our policies

34. CONSENT & MESSAGING INDEMNIFICATION

You expressly represent that:

Every End Customer contact you upload or sync has provided the necessary consent to receive the type of communications you send through Swayy
You will promptly honor and respect any opt-out or unsubscribe requests

You agree to defend, indemnify, and hold Swayy harmless from any claims, fines, or damages arising from:

Lack of proper consent
Sending messages to individuals who have opted out
Violations of Applicable Laws related to SMS, email, or marketing communications

This includes, without limitation, claims under TCPA, CAN-SPAM, GDPR, CCPA, CASL, and similar laws.

35. MISCELLANEOUS

These Terms, together with any policies or addenda referenced herein, form the entire agreement between you and Swayy regarding the Services.
If any provision of these Terms is held invalid or unenforceable, the remainder shall continue in full force and effect.
Our failure to enforce any provision shall not be deemed a waiver of that provision.
You may not assign your rights or obligations under these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
Headings are for convenience only and do not affect interpretation.

36. CONTACT US

If you have questions about these Legal Terms or the Services, or need to submit a legal notice, you may contact us at:

SOCIAL EMPIRE L.L.C-FZ
The Meydan Hotel, Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E
Email: [email protected]